You probably know by now that Pinterest can be a blogger’s best friend and greatest ally. One viral pin is all it takes for your blog to explode, and while that may seem easy, I’ve found that growing a successful Pinterest page is a lot harder than just throwing up your posts onto your favorite boards.
First off, let me say that I am still very much a newbie when it comes to growing Pinterest and even blogging for profit. It wasn’t until just a few months ago that I randomly started seeing some affiliate income, and that really fueled me to expand my horizons, learn as much as I can, and help as many people as I can along the way.
Thus far, most of my Pinterest growth has been fairly accidental. I Pin a lot, because I actually just really love to be on Pinterest!
Pinterest is moving more and more towards engagement growth, meaning that, a lot like Facebook, the more engagement you have, the more people will see your posts, and the more people that see your posts and engage with it, which again increases your views… it’s a very happy routine to get into.
**This post does contain some affiliate links, but I’m only sharing because I use and truly love the products. Learn more over on my disclosure page.**
So, how can you make this happen?!
Here’s the things that have worked for me thus far:
- Pin Popular Content
This is probably the easiest task, because more than likely you are either scrolling your main feed from the top (where the most popular pins tend to reside) or you’re scrolling from the top of a search you’ve done. When Pinterest sees that you are continually repinning popular content, it ‘rewards’ you, so to speak, with more views. The more people that are able to view your Pins, whether it’s your content or not, means that there is a broader reach of people who have the opportunity to follow you.
- Pin, Pin, and Pin Some More
You will want to pin and repin several times as day, as many pins as possible. You will also want to be fairly consistent so you don’t come off as spammy! You can either do this manually, with a paid program, or, like me, a mixture of both!
I use BoardBooster to schedule my pins. I currently have two campaigns set up to schedule 15 pins to my two most popular boards per day. That’s 30 pins per day, or roughly 900 (up to 1,000) pins per month for just $10 per month. And that’s adjustable, with no contract! I just finished using my 100 free pins, and I’ve already gotten 4 new followers in the 6 days I’ve used it… From what I’ve seen the more you pin, the more exponential growth you’ll see. So at this point, that $10 is worth it. If that increase in followers ends in just one affiliate sale, I’ve nearly paid off that investment!
I also signed up for TailWind’s free trial, but I feel like I’m getting more value with BoardBooster, and for me it’s easier to navigate.
I also make sure to get on Pinterest and browse and Pin manually. I usually do this for 10-15 minutes two or three times a day, usually early in the morning when I’m desperately trying to get out of bed, while I’m waiting in the school pick up line in the afternoon, and in the evening when we’re lounging around and watching TV. Because #Multitasking.
All in all, I’m circulating 60-80 pins per day, with minimal effort!
- Make Your Pinterest Page Aesthetically Pleasing
Think about all of your favorite Pinterest accounts, or even Instagram accounts… I bet if you go look through them all right now they will all have one thing in common: Their pages are easy and even pleasing to look at! They have a general color scheme, they are somewhat uniform, have have enough uniqueness that you can clearly see what board is for. So what’s the goal here? Clean up your account! I know, this seemed daunting to me at first, too. I mean, I’m a seasoned Pinner! There is was A LOT of randomness on my page. But I knew if I wanted people to take me seriously (well, as seriously as you can take me, HA!) I would have to do a little refreshing.
Here are a few key things that I did:
- Named my boards something that a person might actually search for. I renamed my food board from ‘Yumminess’ to ‘Recipes’. *I know, super original and creative! ; ) But I wanted my board to pop up in as many searches as possible. I also highly recommend bulking out your board categories to fit your niche. For example, if you are a food blogger, don’t just have one recipe board, but have boards for ‘Breakfast Recipes’ or ‘Mexican Dinner Recipes’. My audience is mainly moms, work from home moms and entrepreneurs, and bloggers, so I’ve tailored my page to them:I want the boards that my audience can mostly relate to up top where they will be the first to be seen, but I also want my audience to get an idea of who I am and what I like just by glancing at my page. You’ve got just a few seconds to make an impression on a potential follower, so make sure you are making the best impression you can!
- Most Pinterest SuperStars will tell you to make your Board Cover Photos be as simple, but as interesting, as possible. Which usually means no, to very little text. However, that depends again on your niche. I Pin a lot of blog posts, which usually have titles, so those images will obviously have text. But notice my ‘LifeStyle Photography’ board, no text whatsoever, because I want it to be about the images only.
- Make sure your personal Pins (that you create) fit in with the overall look of the rest of your boards. And always, always create long Pins! Longer images perform so much better than square images!
- Join Group Boards, and Be a Good Member
You can also use BoardBooster to find popular Group Boards to join. This takes a little bit of research, but I like to check out a few groups a day, see if they are accepting new contributors, and contact the owner to see about getting an invite. Once you are invited, make sure you Pin Responsibly! Here’s two ‘Golden Rules’ I like to follow:
- Don’t spam the board: Only pin to the group a few times a day, and make sure you don’t repeat the same pin more than once every few weeks
- Make sure to engage with other Pinners: Repin their content to your boards, make helpful comments, and get involved with the group
I’m going to be totally honest… I love to write and blog, but the thought of putting so much effort into growing my audience seemed exhausting.
That is… until I made a conscientious effort to actually try! Then I quickly realized by just adding a few minutes a few times a day, I could see BIG results. And I’m only in my first week!
I can’t wait to see how the rest of this month goes!
What are some of your favorite growth strategies?